↧
How Location-Based Marketing Can Help You Connect with Customers
Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected...
View ArticleHow to Get Started with Location-Based Marketing
If using a GPS-enabled device can prevent you from getting lost, just think what it can do for your marketing messages. Location-based marketing – that is, using global-positioning technology to send...
View ArticleFour Rules for Location-Based Marketing Without Creeping Out Customers
When Boston gets hit with a snowstorm, Robert Marshall’s produce business, Marshall’s Fenway Farm Stand, usually takes a hit in terms of traffic and sales. But during a January 2011 blizzard, he used...
View Article